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    What London Orders, and When: A Year of Drinks Delivery Data

    November 12, 2026

    Bottle of Veuve Clicquot Yellow Label Brut Champagne, the most-ordered bottle at Drinks House 247

    Champagne is in half of all the orders we deliver, and one bottle leads everything else by a wide margin: Veuve Clicquot Yellow Label. We deliver wine, champagne and gifts across London around the clock, so our order book is a fair record of what the city reaches for and when. These are the patterns from the twelve months to 11 November 2026.

    The headline figures

    • Champagne is in 50% of orders. Wine is in about one in five.
    • Veuve Clicquot Yellow Label is the most-ordered bottle. It is in nearly one order in eight, and is ordered about two and a half times as often as Moët & Chandon Impérial.
    • One order in ten is placed between midnight and 6am. More than a quarter are placed between 8pm and 6am.
    • The busiest hour is 5pm to 6pm. About a fifth of all orders arrive between 3pm and 6pm.
    • Friday is the busiest day and Sunday the quietest. Friday brings more than twice as many orders as Sunday.
    • December is about two and a half times a typical month.
    • More than seven in ten orders go to a London address.

    What London orders

    Half of all orders include at least one bottle of champagne. The shares below add up to more than 100% because one order can contain several kinds of drink.

    Category Share of orders that include it
    Champagne 50%
    Wine 21%
    Whisky 11%
    Tequila 7%
    Chocolates 5%
    Vodka 5%
    Beer 4%

    The most-ordered bottles

    The first seven places all go to champagne, and Veuve Clicquot takes two of the top five.

    1. Veuve Clicquot Yellow Label Brut
    2. Moët & Chandon Impérial Brut
    3. Dom Pérignon 2013
    4. Bollinger Special Cuvée
    5. Veuve Clicquot Vintage 2015
    6. Moët & Chandon Impérial Rosé
    7. Ruinart Blanc de Blancs

    The most-ordered still wine is Caymus Cabernet Sauvignon, in eighth place overall. The most-ordered spirit is Hibiki Harmony Japanese whisky, in ninth.

    When London orders

    Orders build through the morning, with a first peak between 11am and noon, and are busiest in the late afternoon. The single busiest hour is 5pm to 6pm, and about a fifth of the day's orders arrive between 3pm and 6pm, when people are sorting out the evening ahead.

    The night matters too. One order in ten is placed between midnight and 6am, and more than a quarter of all orders come in between 8pm and 6am. Demand never falls to nothing: orders arrive in every hour of the day, with the quietest stretch between 4am and 6am.

    Across the week, Friday is the busiest day, with more than twice as many orders as Sunday, the quietest. Monday to Thursday are steady and close to one another.

    Christmas changes everything

    December brings about two and a half times the orders of a typical month. If you are planning gifts or a party, order early in the month and choose your delivery day. Our champagne delivery and wine delivery pages show what is in stock now.

    How we worked this out

    The figures cover every order placed with Drinks House 247 between 12 November 2025 and 11 November 2026. Shares are of orders, not bottles or value, and are rounded. Times are UK local time when the order was placed. Journalists and researchers are welcome to quote these figures with a link to this page. For further breakdowns, email sales@drinkshouse247.co.uk.

    Drinks House 247 delivers across Greater London 24 hours a day, typically in 30 to 45 minutes, and next day to mainland UK when you order by 4pm. A free personalised gift note can be added to any order.

    Frequently asked questions

    What is the most popular champagne for delivery in London?

    In our orders it is Veuve Clicquot Yellow Label Brut, which appears in nearly one order in eight and is ordered about two and a half times as often as Moët & Chandon Impérial, the runner-up.

    When do people order drinks for delivery?

    Most often in the late afternoon. The busiest hour is 5pm to 6pm, and about a fifth of orders are placed between 3pm and 6pm. One order in ten is placed between midnight and 6am.

    Which day of the week is busiest for drinks delivery?

    Friday. It brings more than twice as many orders as Sunday, which is the quietest day.

    18+ only. Challenge 25 applies. Please drink responsibly.


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