Italian Sweet Vermouth · Asti, Piedmont · Since 1891
Piedmontese wine, artemisia, cocoa, rhubarb, bitter orange and ginger, to a recipe written down in 1891 and never modernised. This is the red vermouth that makes a Negroni taste like the one you had in Italy — and the reason bartenders quietly replaced whatever was in the well.
16% ABV75clVermouth di Torino1891 RecipeAsti, Piedmont
Giulio Cocchi, a pastry chef from Florence, sets up in Asti and begins making aromatised wines for the cafés of Piedmont.
The Base
Piedmontese wine rather than neutral bulk — which is why it tastes of something before the botanicals arrive.
The Botanicals
Artemisia for the backbone, then cocoa, rhubarb, bitter orange, ginger and citrus peel, macerated and blended.
Vermouth di Torino
A protected designation with real rules: Piedmontese wine, Italian production, artemisia at the centre. This carries it.
What Sets It Apart
Real Piedmont Wine
A base with character, not a neutral canvas
Cocoa & Rhubarb
The two notes that give it its unusual depth
An 1891 Recipe
Never reformulated for modern palates
Bar-Standard
What good bars pour when nobody is watching
Tasting Profile
Bitter Orange
Cocoa
Rhubarb Root
Sweetness
Bitter OrangeCocoaDried FigGingerWormwood Finish
How to Serve It
The Negroni
Equal parts gin, bitter aperitivo and this, orange peel
The Manhattan
Two parts rye to one part vermouth, stirred cold
On The Rocks
Neat over ice with a slice of orange, before dinner
Pairs Well With
Salumi
Salt and fat, exactly what an aperitivo is for
Dark Chocolate
The cocoa in the bottle finds its match
Olives & Almonds
The two bowls that should already be out
Blood Orange
Citrus on citrus, and it works every time
The Finishing Touches
Green Velvet Gift Box
Our signature presentation box, added at checkout.
Hand-Tied Ribbon
Wide cream satin, tied by hand into a full bow.
Signature Gift Bag
Our matching gift bag, so it's ready to hand over on arrival.
Your Message
Add a personal note at checkout — we'll include it with the delivery.
Sending it as a surprise? Enter the recipient's address at checkout and we'll deliver straight to their door, boxed, ribboned and carrying your message — in as little as 30–45 minutes anywhere in London.
How We Deliver
London · 30–45 Minutes
Delivered to your door 24/7, 365 days a year, across Greater London.
UK-Wide Delivery
Express in 1–2 business days, standard in 3–5. Rates shown at checkout.
Tracked & Confirmed
Shipment confirmation with live tracking sent to your email.
Challenge 21
Age verified on delivery — 18+ ID required. Responsible retailing, always.
At a Glance
Origin
Asti, Piedmont, Italy
Style
Sweet red vermouth
Designation
Vermouth di Torino
Signature Serve
The Negroni
ABV
16%
Bottle Size
75cl
Questions
How is this different from a dry vermouth?
Entirely different job. Dry vermouth is pale, crisp and goes into a Martini. This is a sweet red — darker, richer, with cocoa and bitter orange — and it goes into a Negroni, a Manhattan or an Americano. Most home bars end up wanting one of each.
Does it need to go in the fridge?
Yes, once opened. Vermouth is wine, and it oxidises like wine — keep it in the fridge and use it within a month or so. A bottle left open on a warm shelf for a year is the single most common reason people think they dislike vermouth.
What does Vermouth di Torino mean?
A protected geographical indication with real requirements: made in Piedmont, built on Italian wine, and flavoured with artemisia — wormwood — at its centre. It is a guarantee of origin and method rather than a marketing phrase.
Who is this a good gift for?
Anyone who makes Negronis at home, and anyone who has good gin but disappointing vermouth. It is the cheapest meaningful upgrade you can make to someone's drinks cabinet — and the difference in the glass is immediate.
Can you deliver it directly to the person I'm gifting?
Yes — enter their address at checkout and add your message. In London it can be at their door within 30–45 minutes, any hour of the day. The recipient must be 18+ with ID for our Challenge 21 check.
Why Buy From Drinks House 247
✔ 100% authentic stock✔ 4.8★ Google · 223 reviews✔ Gift-boxed and ribboned✔ Open 24/7, 365 days✔ London's 24-hour spirits house, based in Battersea
18+ Please enjoy Cocchi Vermouth di Torino responsibly. For guidance and support, visit drinkaware.co.uk.
